January 24, 2021
Anyone who owns or manages a liquor store will be the first to tell you just how complex the process can be. Acquiring proper licenses, establishing relationships with vendors, setting up your retail store, coordinating a grand opening, local advertising, acquiring signage, choosing a security system… and this is just a partial list. One thing that often gets overlooked by many new booze proprietors, is the type of website they need to effectively promote and manage their new establishment.
The first thought that comes to mind is, why would I need a website when the majority of my customers are walk-ins? This may have been true before 2020 went haywire on the entire population, but times have changed. Between the pandemic, unrest in the streets and a political poop storm that few could have ever predicted, more and more drinkers are shopping for their wine and spirits online.
If you’re looking to capitalize on the greatest number of customers possible, a responsive eCommerce website is one of the smartest moves you can make. Not only will it open you up to a completely new customer base, but it also gives you an instant advantage over competitors with old or outdated sites. At Liquor CMS we specialize in building custom websites that are vibrant, engaging, SEO-friendly and ideally suited for those looking to sell online.
- Secure online alcohol ordering capabilities and affordable Point of Sale systems
- Allows you to manage your inventory in real time without additional software
- Effectively track your best-selling items to ensure strategic homepage placement
- Quickly and easily add new items, create promotions and track sales trends
- Integrated blog forums to help boost SEO while keeping your customers informed
- Advanced tools to help manage shipping, returns, customer accounts, etc.
At the most basic level, a general information website is absolutely essential. It will help let people outside your immediate area know you exist, while giving you the opportunity to showcase your strengths, specialties or anything else you’d like them to know. Today, though, having a secure eCommerce website is a smart way to capitalize on those who are either too lazy, too scared, or too intoxicated to visit you in person.
To learn more about how Liquor CMS can help you establish a powerful, highly-visible, sales-ready website from the very start, get in touch to speak with a developer or schedule a free demo. We’re based in Rochester NY and serve clients nationwide. Give us a call at 585-348-8127 or drop us a line via email through our contact page.